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Find out how to design your charity roller banner by downloading our free benchmark report.
Complete the form below to download a copy of the report.
Using the right design as a charity can help increase awareness, ask people to donate money to your cause and find out more information.
With this in mind, the design of a banner can have a significant impact on its effectiveness.
But are charities following best practice when designing their pop up banners?
We analysed 55 banners that we have printed for charity customers in 2017. We compared our findings to best practice and our previous industry wide banner design benchmark report to create this benchmark report.
We’ve also added expert opinion along the way on best practice and the next steps you can take to improve design of your charity banner.
✔ How charities are using banners
✔ How important calls to action are for charity banners
✔ What contact details charities add
✔ Whether charities add social media icons to their banners
✔ How many charity banners use their logo in the top fifth
✔ How much information you should add to your banner
✔ How charities are using pictures and graphics in their designs
✔ How important it is to send high quality images
✔ What colours charities use as a focus for their designs
✔ How charity banner designs compare against our industry wide study.
Daniel Ridgers, Graphics Technician at Marler Haley said: “After compiling this benchamark report, it became apparent that charities are mostly ahead of the curve when it comes to banner design.
“However, as compared to our industry wide study, there’s still unfortunately only a very small number that would be able to tick every box when it comes to being a ‘perfect’ banner.”
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Find out more information on how we support charities and our annual charity competition here.