5 Best Kept Event Secrets to Increase the Lifespan of your Marketing Flags

Promotional flags make great displays to gain attention from afar. Whether you’re using them every day on a garage forecourt, or occasionally at outdoor events, knowing how to properly care for your flag will not only increase their longevity, but will also help make sure you are maximising your return on investment.

By following our step-by-step guide, you can be sure to maximise its use and extend the life of your flag:

1. Location, Location, Location

Consider where to position your flag to gain you maximum exposure but not at the cost of your flag! Air pollution will cause the white areas to become grey and UV can, over time, cause deterioration and fading to the fabric.

2. Maintenance

Life expectancy is entirely dependent on the climatic conditions and hours of flying. Realistically the maximum lifespan of a flag used regularly is approximately six months. After this time, you may wish to think about rejuvenating your flag with fresh graphics to make sure your display remains eye-catching and not tatty.

During the manufacturing process we bond our flags using a heat seal process, which minimises the chance of fraying. If any of the edges become frayed then a quick trick is to trim, reinforce and re-hem to extend its lifespan. This can be done on a standard sewing machine, but ensure that your needle is sharp. Standard cotton thread will suffice but a nylon thread will prove to be more robust if you are making your own repairs.

3. Wind and rain can be a pain

Dismantle your flag during adverse weather conditions, including strong winds over Beaufort Scale 6. Heavy rain combined with high winds can increase the weight of the flag and put extra strain on the pole. This can lead to damage. So if it’s blowing a gale, take your flag down.

4. Dirt be gone!

If your flag is looking a bit dirty then it can be washed. Wash it in a regular washing machine at 40°C with everyday detergents and air dry. Always allow your flag to completely dry out before storing as it may go mouldy. Your flag shouldn’t need ironing but if it does, iron it on a cool heat after testing a small patch first.

5. Give your flag space

Flags can often become damaged by being caught on other items. Ensure that your flag doesn’t catch or snag on its pole or any other surrounding objects. Do not place flag poles too close together.
If you have any questions a member of our team will be happy to assist.