Cross Fold Flyers & Leaflets for Unfolding Guides and Promotions
Combine a convenient handout with room for a larger design using personalised Cross Fold Flyers & Leaflets from Marler Haley. The sheet is folded in half, then half again at a right angle, reducing it to a quarter of its original size.
This format lets you introduce your message on the outside and reveal more information as the leaflet opens. Use it for exhibition literature, visitor guides, maps or product presentations.
Eight Page Surfaces from One Sheet
A cross fold divides the sheet into four panels on each side, creating eight page surfaces in total. Organise your content into individual sections or use an open side for a larger image, chart or diagram.
Plan the layout around how readers will unfold the leaflet. A clear cover can introduce the topic, with supporting information revealed at each stage.
Check Your Unfolded and Finished Size
Choose a format that suits both your content and how the finished leaflet will be distributed. The listed size options refer to the unfolded sheet:
- A4 unfolded sheet folds down to A6
- A3 unfolded sheet folds down to A5
- A2 unfolded sheet folds down to A4
Check the available product options and use the relevant template to confirm the exact dimensions, panel positions and fold layout.
Choose Your Paper Specification
Select from the available paper stocks and weights to create the appearance and feel you want. Options include bond, silk, gloss and brown kraft, depending on your chosen specification.
Consider whether your leaflet will be distributed widely, used during a presentation or kept as a reference guide. Choose a material that suits its purpose and the way it will be handled.
Useful for Maps, Charts and Event Guides
Cross fold leaflets offer room for content that benefits from a larger view. Create a venue map, an illustrated guide or a product diagram that readers can open out and refer to.
You can also combine smaller information panels with a larger visual spread, giving readers both a concise introduction and more detail within the same piece.
Complete Your Exhibition Literature
Give visitors information they can take away after a conversation or demonstration. Use the leaflet to explain your offering, present a product range or share a guide relevant to your audience.
Coordinate the artwork with your roller banners, printed tablecloths and exhibition displays. If you plan to use a leaflet holder, check that it accommodates the finished folded size.
Preparing Your Cross Fold Artwork
Use the cross-fold template for your selected specification. Follow its guidance for bleed, safe areas and fold positions, keeping important text clear of the trim edges and creases.
Check each panel’s orientation carefully. Some sections may need to be rotated within the flat artwork so they appear the right way up when the leaflet is folded and opened.
Print a paper mock-up and fold it in the intended sequence before submitting your files. Check the cover position, reading order, contact details and any QR codes.
Choose your options and personalise your cross fold flyers and leaflets for your next event or campaign.
