Half Fold Flyers & Leaflets for Four-Page Promotions
Present your business with personalised Half Fold Flyers & Leaflets from Marler Haley. A single fold divides the sheet into four page surfaces, giving you a front cover, an inside spread and a back cover to organise your message.
Also known as bi-fold leaflets, this format is a practical choice for exhibition literature, product introductions, service guides and menus.
A Clear Structure for Your Content
Use the front cover to introduce your main message and encourage readers to open the leaflet. The two inside pages provide space for images, key benefits and supporting information, while the back cover can carry your contact details and a clear next step.
With double-sided printing, you can use all four pages. Single-sided printing leaves one side of the unfolded sheet unprinted.
Choose Your Unfolded and Finished Size
Select a size that suits your content and how the leaflet will be distributed. Check both the unfolded sheet dimensions and the finished folded size when choosing your specification.
For example, an A4 sheet folded in half produces an A5-sized leaflet. Use the template for your selected option to confirm the exact panel dimensions and fold position.
Paper Stocks to Suit Your Design
Choose from the available paper stocks, weights and finishes to create the appearance and feel you want. Options include silk, gloss, bond, brown kraft and matt laminated stocks, depending on your selected specification.
Consider how much content you need to include and how the leaflet will be handled. A lighter stock can suit wider distribution, while a heavier option gives individual presentation pieces a more substantial feel.
Pre-Folded or Creased and Supplied Flat
Select the finishing option that suits your preparation process. Pre-folded leaflets arrive folded, while creased leaflets are supplied flat, ready for you to fold along the crease.
Check your selected finish before ordering so you can allow for any folding required before your event or campaign.
Useful for Exhibitions and Sales Meetings
Give visitors a structured overview of your products or services after a conversation at your stand. The inside spread can bring together product photography and key information, helping prospects review your offering with colleagues after the event.
Coordinate your leaflet design with your roller banners, printed tablecloths and exhibition displays. If you’re using a leaflet holder, check that its pockets accommodate the finished folded size.
Preparing Your Half Fold Artwork
Use the relevant half-fold template for your selected size. Follow its guidance for panel positions, bleed and safe areas, keeping important text and logos clear of the trim edges and fold.
Check the arrangement of the outside spread carefully so the front and back covers appear in the correct positions. The inside spread should read in the intended order when the leaflet is opened.
Print a paper mock-up and fold it to check the layout before submitting your files. Review spelling, contact details and any QR codes, then choose your options and personalise your half fold flyers and leaflets.
