Visual content is the new buzzword for successful marketing. A recent report revealed that content with relevant images gets 94% more views than content without relevant images, meaning finding the perfect image to add to your blog post, displays or...
With digital marketing the primary means of promotion for many marketers, we wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known effectiveness of marketing to all five senses. According to the new annual...
There’s a lot that has been written about the meaning of colours, from passionate, fiery reds, to cool and calming blues – but is there any truth behind colour theory, and what does it mean for you and your brand?...
How do you use offline marketing to maximise online sales? There’s no denying that today’s marketing strategy is becoming more and more focussed on digital and online strategies. Indeed, digital now accounts for over half of all marketing spend, and...
Being a better marketer isn’t just about learning the right skills. It’s about how well you use your time. Here are a few ways you can boost your time and be a better marketer. 1. Prioritise everything that lands...
With the right planning and preparation, exhibitions are the ideal place to launch a new product or service, or gain maximum exposure for your brand. Here are our helpful hints on why exhibitions are important for your business. ...
So you’ve got a great new product that you’re sure is going to change the world (and make you a pretty penny in the process) – if only anyone knew about it! So what is the best way to...
Nearly all marketers agree that a good, year-round marketing strategy should include some seasonal targeted campaigns. It’s a well-known fact that shopper’s habits are affected by events and seasons, and depending on your industry and product, this may be...
Let’s be honest. Tracking ROI is both a marketer’s best friend and worst nightmare. It can give you great insight to improve your campaigns, but it can be a pain to work out. But, if you follow these top...
So, your business is doing well and things are tootling along just fine. But how does what you do compare to industry norms, and what could you be doing better? Taking time to think about how your business compares to...
Part of running a healthy, growing business is taking the time to regularly review the status quo. A SWOT analysis is a relatively quick and easy way to identify the main threats to your organisation, and the biggest opportunities for...
Whatever you’re promoting and however you’re doing it, whether it’s with an indoor our outdoor display, you want to be absolutely sure that there are no mistakes in regards to your spelling, punctuation and grammar. Your display will likely be one...
