What is a Roller Banner?

If you're attending a trade show, exhibition, or even hosting an in-store promotion, a roller banner is one of the simplest and most effective ways to get your message across. But what exactly is a roller banner, and why is it so popular among businesses?

In this guide, we’ll walk you through what a roller banner is, how it works, and why it might be the perfect display solution for your next event.

What is a Roller Banner?

A roller banner (also known as a pull-up banner, pop-up banner, or retractable banner) is a portable display stand that features a printed graphic on a rollable sheet of material. The banner is stored within a lightweight aluminium base and is pulled up and secured with a support pole when in use. Once finished, it simply retracts back into the base for easy transportation and storage.

Key Features of a Roller Banner

• Quick to assemble – Set up takes less than 60 seconds
• Portable and lightweight – Ideal for travel and events
• Reusable – Many models allow for interchangeable graphics
• Professional appearance – Bold, full-colour print with high visual impact
• Space-saving design – Vertical format takes up minimal floor space

When and Where to Use a Roller Banner

Roller banners are incredibly versatile and can be used in a wide range of environments:

• Exhibitions and trade shows
• Retail spaces and showrooms
• Conferences and business events
• Reception areas and foyers
• Pop-up events and promotions

Whether you're looking to increase brand awareness, showcase a product, or promote a special offer, a roller banner provides an eye-catching and cost-effective way to make your business stand out.

Types of Roller Banners Available

At Marler Haley, we offer a wide range of roller banners to suit different needs and budgets:

✅ Entry-Level Roller Banners

Affordable and ideal for short-term use or one-off events.

✅ Premium Roller Banners

Designed for frequent use with enhanced durability, stability and print quality.

✅ Eco-Friendly Roller Banners

Sustainable options using recyclable materials, perfect for eco-conscious brands.

✅ Extra-Wide Roller Banners

Make even more of an impact with a larger graphic area.

✅ Double-Sided Roller Banners

Display messages in both directions for maximum visibility in high-traffic areas.

Why Choose a Marler Haley Roller Banner?

With over 70 years of experience in the display industry, Marler Haley is a trusted name in portable event solutions. Our roller banners are printed in the UK using high-quality materials and vibrant, long-lasting inks. Each stand is designed to be easy to use, reliable, and made to last.

You’ll also benefit from:

• Expert advice from our friendly team
• Fast turnaround times
• Replacement graphics for many banner models
• Bulk order discounts available

Tips for Designing an Effective Roller Banner

• Keep it clear and concise – Use bold headlines and minimal text
• Use high-quality images and logos
• Include a strong call to action
• Make your brand visible at the top
• Ensure key messages are at eye level

Need help with artwork? We offer in-house graphic design support to help bring your banner to life.

Order Your Roller Banner Today

Ready to make a bold statement at your next event? Explore our full range of roller banners and find the perfect solution for your needs. Whether you’re a first-time exhibitor or a seasoned pro, our roller banners offer a blend of impact, ease, and value you can rely on.

Have a question? Our team is here to help. Contact us today or use our Live Chat to get started.