Connect your brand and audience by appealing to the five senses

With digital marketing the primary means of promotion for many marketers, we wanted to assess the marketing tactics currently favoured by UK businesses, in light of the known effectiveness of marketing to all five senses.

According to the new annual experiential marketing report by The Event Marketing Institute, three quarters, 74%, of the public say that engaging with branded event marketing experiences makes them more likely to buy the product being promoted.

In our ‘Sensory Marketing Cheatsheet’, we show which senses are appealed to through more than forty marketing tactics, including white papers, videos, social media content, search advertising and more.

The graphic, which highlights how to appeal to different and multiple senses in a bid to provide an experience that leads to a higher likelihood of customer purchasing intent, can be seen below.